Address

University of St. Gallen
Research Institute for International Management
Competence Center for
Global Account Management
Dufourstrasse 40a
CH-9000 St.Gallen Switzerland

Contact

+41 (0)71 224 24 71

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With over 25+ years of proven expertise in global customer relationships, we have been on the leading edge of research and practice that enables companies to identify the most successful ways to achieve strategic fit with their global customers.

Our research findings confirm that companies with Level 5 Business Relationships are more successful.

Now, we are introducing the first ever forum to accelerate the transition to Level 5 Business Relationships with your global customers.

The Collaborative Customer Relationships (CCR) Consortium (2019-2020) is a unique platform to help companies break the buyer-seller trap and accelerate growth with their strategic customers.

 

OUR VALUE PROPOSITION: A COMPELLING MIX OF ADVANCED ANALYTICS, BENCHMARKING AND NETWORKING

The consortium is focused on exploration and analysis of Triple Fit results, successful Level 5 Customer Relationship practices and measures to institutionalize these practices and capabilities. Our advanced analytics are divided into three work streams:

 

OUR OFFERING: AN UNMATCHED RETURN ON INVESTMENT

Participation in the CCR Consortium provides proprietary knowledge for competitive advantage and offers a community of practice unlike anything in the marketplace.

 

The CCR Consortium is hosted by Competence Center for Global Account Management (CGAM) at the University of St.Gallen, the world’s Leading Platform on Global Customer-Supplier Collaboration.

To compare relationship patterns, we developed the Triple Fit Canvas - a hands-on, proven tool that has already helped 100+ companies to take a 360-degree perspective on collaboration and identify game-changer strategies and actions across industries and geographies.

The CCR Consortium is focused on successful Level 5 Customer Relationships which are analysed and implemented via the Triple Fit Canvas and will lead to institutionalizing the best practices and capabilities.

 

ENROLLMENTS TO THE CCR CONSORTIUM ARE NOW OPEN

Membership is restricted to a select group of noncompeting companies on a first-come, first-served basis.


Leading global firms will come together in a consortium designed for mature organizations where “leaders learn from leaders”. Participants will become a part of a global B2B network of leading companies aiming to explore next practices in high-value customer-supplier relationships.


We invite you to learn more about our offering and how it can make a difference in turning around your global customer strategy. Schedule a phone call with Dr. Christoph Senn using the registration form below, or contact us directly via our contact page.

 

Presenting my Triple Fit findings to my customer has led to more open conversations regarding budgetary planning and alignment of resources.

Stephen Colgan, Client Partner, Vodafone Global Enterprise

The Triple Fit Canvas helped us effectively develop a 360 degree view of our business relationships, align business strategies across products and geographies, and co-create value with our top customers.

Dr. Michael Heuer, CEO Roche Diagnostics

The Triple Fit Canvas helps us to develop high-value relationships with global customers and project partners and run them like a business.

Michael Dobler, Senior Vice-President Global Key Accounts & Large Projects, Schindler